Customer Acquisition Cost by Channel - Granular Breakdown

Description
Granular CAC by channel: direct/indirect costs, logarithmic saturation curves, data-driven reallocation plan.

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Blended CAC hides which channels are burning money. A $50 blended CAC may have a $20 organic channel and a $200 paid channel. This framework breaks CAC down to the channel level. CHANNEL-LEVEL CAC: - DIRECT COSTS: ad spend, platform fees, agency fees, content production - INDIRECT COSTS: attribution tooling, creative production, landing page - ATTRIBUTED CUSTOMERS: last-touch or multi-touch - CHANNEL CAC = total cost / attributed customers SATURATION CURVE: Plot weekly spend against customers. Fit logarithmic curve. Marginal CAC at current spend above 3x blended = saturated channel. Reallocate. REALLOCATION TABLE with expected blended CAC impact. OUTPUT: Per-channel CAC, saturation curves, reallocation plan.

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