Outside view calibration: reference class definition, distribution extraction, inside-to-outside estimate formula.
Inside view forecasting — estimating based on the specifics of your project — is systematically optimistic. Outside view asks: how did similar project...
Granular CAC by channel: direct/indirect costs, logarithmic saturation curves, data-driven reallocation plan.
Blended CAC hides which channels are burning money. A $50 blended CAC may have a $20 organic channel and a $200 paid channel. This framework breaks CA...
Competitive moat analysis: 6 moat types (network effects, switching costs, scale, brand, data, regulatory), defensibility scoring.
A competitive moat is what keeps competitors from taking your market share. Without a moat, any success is temporary—competitors copy, replicate, or u...
Lead-to-cash funnel: 8-stage waterfall (visitor→cash), conversion rates, leak analysis, prioritized fixes.
Revenue leaks at every stage of the lead-to-cash funnel. The waterfall model tracks each stage and identifies where prospects drop off—before you spen...
Runway projection: gross/net burn, scenarios (current/growth/downturn), zero-date, ranked cash levers.
Runway tells you how many months until the company runs out of cash. Founders who do not track it weekly are steering blind—they find out runway is 3 ...
Analytical framework for Business.
Apply structured reasoning to this domain. Decompose, analyze, and produce actionable output.
Pricing strategy: value metric, decoy-effect tiers, WTP curve, packaging psychology, grandfathering.
Pricing is not cost-plus. Price signals quality, audience, and positioning. A well-designed pricing page answers: 'Is this for someone like me?' 1. V...
Unit economics: CAC decomposition (3 types), LTV scenarios (3 tiers), payback, sensitivity analysis.
Build a unit economics model. Unit economics tell you whether each customer contributes profit or loss. Everything else (MRR, total users) is a vanity...
Pricing strategy: value metric selection, decoy-effect tier design, Willingness-to-Pay curve, psychology, grandfathering.
Pricing is not about cost-plus margins. Price is a signal. It communicates quality, target audience, and competitive positioning. A well-designed pric...