Funnel Drop-Off Analysis - Leak Detection & Priority

Description
Funnel drop-off analysis: step-wise enumeration, leak prioritization with downstream impact, effort-impact matrix.

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Aggregate conversion hides which step loses the most users. Fixing the step with the highest absolute drop-off is often wrong - fix the step with highest downstream impact per effort. STEP 1 - FUNNEL ENUMERATION: List every step with event name, entered, completed, step conversion rate. STEP 2 - LEAK PRIORITIZATION: For each step compute absolute drop and leak multiplier (shortfall x downstream conversion). STEP 3 - EFFORT-IMPACT MATRIX: Score each leak by users lost, downstream impact, fix effort. Priority = HIGH/MED/LOW. STEP 4 - SPECIFIC FIXES: For highest-priority leak, define hypothesis, fix, where, success metric, time to implement. OUTPUT: Funnel table, leak prioritization, effort-impact matrix, top fix specification.

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