Retargeting optimization: window by price tier, frequency caps, attribution decay model, segmentation matrix.
Retargeting recovers users who did not convert. Each impression costs money. The optimal window depends on purchase cycle and price. WINDOW BY PRICE:...
Topic cluster SEO: pillar page design, cluster content, bidirectional linking, 30-day calendar.
Google ranks pages higher when the site demonstrates topic authority. A content cluster organizes pages around a pillar with supporting cluster conten...
Landing page audit: Hick's Law, cognitive cost, F-pattern, micro-commitment, CTA design, A/B proposal.
Every element imposes cognitive cost. Finite attention—every word beyond minimum competes with every other. 1. HICK'S LAW AUDIT: Count choices above ...
Multi-touch attribution: MMM regression, Shapley values, saturation curves, reallocation with expected lift.
Most marketing allocates by historical share or last-click (overvalues final touchpoint, undervalues funnel top). This framework builds defensible all...