Analytical framework for Marketing.
Apply structured reasoning to this domain. Decompose, analyze, and produce actionable output.
Landing page audit: Hick's Law, cognitive cost, F-pattern, micro-commitment, CTA design, A/B proposal.
Every element imposes cognitive cost. Finite attention—every word beyond minimum competes with every other. 1. HICK'S LAW AUDIT: Count choices above ...
Multi-touch attribution: MMM regression, Shapley values, saturation curves, reallocation with expected lift.
Most marketing allocates by historical share or last-click (overvalues final touchpoint, undervalues funnel top). This framework builds defensible all...